We build First & Only brands.

We build First & Only

First & Only (adj.)

  1. First & Only means you’re the first to do it and the only one that can.
brands.

Southwest Airlines That's a Big Flex

Over four decades together, Southwest and GSD&M have built a brand legacy around freedom for every flyer. For today’s travelers, freedom means flexibility.

And no one does flexibility like Southwest. We’re the ONLY airline that includes every flexibility perk on every fare to everywhere, free of charge.

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U.S. Air Force Women in Sports

Like sports, the U.S. Air Force empowers women to become their best selves. It’s no coincidence that athletes possess a lot of the same qualities the Air Force values in its members. So when they wanted to reaffirm their commitment to inspire girls and women to achieve new goals on and off the field, we had one thing to say: put us in, coach.

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Pizza Hut Sewer Delivery

Those turtle boys gotta have their pizza. With the Teenage Mutant Ninja Turtles returning to theaters, Pizza Hut saw a radical opportunity to bring delivery to a place its never been before—the sewer. 

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U.S. Space Force Space Is Closer Than You Think

When you’re the first U.S. Military branch to be established in over 70 years, you expect a big launch to win over public support. In December 2019 the U.S. Space Force was announced without a logo. No uniforms. Not even a website. They basically began on Twitter. Yet their mission is essential, and the furthest thing from a punchline. Actually, space is closer than you think.

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Different disciplines coming together to collaborate is not only more fun, it results in First & Only ideas and more efficient solutions for our clients.

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Creative

Creative

Whether it’s reframing Capital One as an entertainment brand or launching the newest branch of the military like the U.S. Space Force, we build First & Only brands by creating award-winning work that makes a difference.

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Strategy

Strategy

Asking the right questions reveals insights that set First & Only brands apart. It’s how we helped Southwest Airlines take advantage of its flexibility muscle and Stanley to bring home a Cannes Lion for brand strategy.

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Media

Media

We believe that visibility amplifies impact, so we work tirelessly to ensure our First & Only brands are visible. We helped the Air Force outmaneuver Top Gun: Maverick in theaters, brought the Fruit People to your FYP and earned the title of Media Team of the Year.

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Social

Social

We transform conversations into cultural movements. Whether it’s bringing the Fruit People back to life for Fruit of the Loom or creating thousands of new travel agents for Southwest Airlines, we drive fan engagement for First & Only brands.

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Integrated Production

Integrated Production

When it comes to developing First & Only brands, if you can dream it, we can make it. We’ve cloned Taylor Swift for Capital One and helped the Teenage Mutant Ninja Turtles deliver pizza in the sewers of New York.

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Analytics

Analytics

Numbers provide the facts, but interpreting their impact is how we grow First & Only brands like the U.S. Air Force. We utilized data to help inform messaging, raise awareness and increase conversions amongst their target audience.

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Experiential

Experiential

The First & Only experiences we create for our clients build deeper connections with audiences, whether it’s baking the world’s largest pizza for Pizza Hut or sending people on a mixed-reality ride for the U.S. Air Force.

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An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better. That’s why we’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion.

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